Marketing Manager
Vacancy by Michael Page Sales & Marketing, Netherlands
Added in position, Management
Bachelor, Master
Apply before: 10 Dec 2016
Job Description

- Develop and implement the brand strategy for the Benelux and Switzerland markets
- Deliver the agreed commercial targets by inspiring and engaging consumers through smart portfolio selections and development of inspirational brand communications and engagement activities
- Lead, motivate and develop the Marketing Brand Team
- Define the annual marketing plans per market (product launches, plans by brand and by products) based on the global marketing strategy
- Work collaboratively across the business to contribute to achievement of budgeted Gross Sales and EBITDA targets
- Supervise product launches and implementation of the promotional plans in order to achieve brand and sales objectives
- Define and own the local markets' portfolio strategies ; Identify portfolio gaps and ensure SKU selection is optimized at individual planogram level
- Define, execute and control marketing budgets by brand and by distribution channels (direct / indirect sales) to achieve key KPI measures and ensure that investment decisions are rigorously assessed and reviewed in line with business processes.
- Supervise SKU price positioning in line with global guidance and local market situation
- Own the brand calendars and ensure accuracy of information provided to merchandising, demand planning and sales
- Produce market analyses to report on competitive activity and consumers trends and use information appropriately.
- Lead brand communication plans and media strategy for each planning cycle in line with global guidelines through collaboration with the dedicated media/PR agency
- Supervise design of marketing documentation to salons and end-users (product documentation, POS advertising / merchandising)
- Work with sales teams to actively engage key retailers and distributors and work with key retailers on account specific consumer engagement programmes.
- Define and deliver the best in class digital strategy and plans within agreed budgets.
- Lead marketing presentations in various business reviews at corporate level.
- Act as an internal and external ambassador for the brands

Additional information Position: Management
Start date: Friday, 23 October, 2015
Monthly salary: Up for debate

- Marketing educational background (Master''s degree or equivalent) required.
- A passion and a working knowledge of the cosmetics category
- Commercial marketing experience
- Team management
- Budgetary management responsibility
- Successful track record (min 5 years) in leading and developing the marketing function with excellent strategic and operational experience, strong communication, inter-personal and stakeholder skills.
- Strong comprehension of all areas of the marketing mix and strong commercial acumen
- Deep knowledge of cosmetic products and recognition of category trends
- Outstanding executional experience and strong understanding of in-store environment promotional and POS landscape.
- Solid knowledge of media landscape and experience in managing media agencies to develop and buy innovative media plans
- Proven project management skills and adhering to deadlines on deliverables
- Team leaderhip skills to coach and develop a team with the ability to deliver results through others
- Ability to manage several major projects at any one time and take accountability for delivery
- Excellent communicator and good team player with the ability to collaborate
- Ability to act as a strong brand ambassador, both internally and externally
- Strong financial and analytical skills including budget management
- Experience of working in a matrix environment and ability to work across cultures, having strong cross-cultural awareness
- Fluent Dutch and English absolutely required.
- Excellent level of French would be very much appreciated.
- MS Office : Word, Excel, Powerpoint, Outlook

Additional requirements Employment type: Full Time
Experience: Associate
Education level: Bachelor, Master
Company Description
Vier decennia geleden werd Michael Page opgericht in het Verenigd Koninkrijk. Vandaag de dag wordt de organisatie wereldwijd erkend als toonaangevend specialist in de werving & selectie van vaste en interim professionals. Vanuit meer dan 155 vestigingen in ruim 36 landen, bieden wij onze klanten – variërend van het MKB tot multinationals - exclusieve toegang tot een poule van (inter)nationaal talent. Samen met Page Personnel en Page Executive maakt Michael Page deel uit van PageGroup, die sinds april 2001 op de London Stock Exchange genoteerd staat. Michael Page kan, zowel op het niveau van professionele medewerkers als op managementniveau, een sterk trackrecord van succesvolle werving & selectie voorleggen. Contactgegevens Amsterdam Sales & Marketing Tel.: 020 - 57 89 444 Fax: +31 20 - 57 89 440
Strawinskylaan 421
1077 XX Amsterdam
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